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Keyword Analysis should be your primary priority to ensure your sites search engine success. Get this wrong and you will waste time, effort and expense – get it right and you will maximise your chances of real gains in search engine results and reap the benefits – whether that is increased exposure, sales or affiliate income, or ad revenue. The best part is, keyword research does not have to be difficult or expensive, in fact, it can be totally free if you know where to look.